Should this be the end of the radio station that sponsored the "Hold your wee for a Wii" contest?

cbs13.com - Strange's Lawyer Asks FCC To Pull Station Off Air

Should this be the end of the radio station that sponsored the "Hold your wee for a Wii" contest? I'm not sure, but they should definitely be punished for this reckless behavior. Either they should be severely fined or they should have their broadcasting license terminated. Apparently, 107.9 "The End" did not warn the 18 contestants of the contest of any potential health hazard and did not do sufficient research to prevent this tragedy from happening. In their standard contest rules, they have the expected stipulation that "17. KDND-107.9 THE END radio, its agencies, affiliates, sponsors, or representatives absolve themselves of any liability, financial or otherwise, resultant of any "on" or "off" air contest staged by KDND-107.9 THE END."
I have to wonder if the FCC is already looking into this, but not wanting to say so publicly. In any case, Sacramento, California may be saying goodbye to "The End" as they know it.